Zoundio
Zoundio

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Based in Stockholm, Zound Industries adds progressive lifestyle values and self-expression to meet the contemporary expectations of a modern consumer. By changing the perception of headphones, from a sound source to a fashion accessory, the industry is forever distorted.

In 2008, portable music devices sold one billion devices. 60 % of all consumers preferred fashionable or cool looking products. 80% of consumers from the same segment were unhappy with their headphones. In conclusion, end consumers already regarded headphones as a fashion accessory – a preference the overall industry has failed to recognize. With a gap to fill and a vast market to tap we are pretty sure that consumers will lend us their ears.

Adding fashion to function is not unchartered territory. Both eyeglasses and watches were originally sold single handedly based on function – aid people’s vision or tell time accurately. Since then, these businesses have transformed into completely lifestyle- and fashion driven markets. Functionality is taken for granted. We believe that the headphones market will make the same journey in the very near future. In this changing market, Zound Industries is the umbrella, housing our own brands together private-label and retail production.

Zound Industries is founded on experience. Eight individuals whose combined expertise cover sales, retail, distribution, marketing, design, product development, brand concepts and market innovation from both an electronics and fashion perspective. We nourish a holistic view on how to integrate and conceptualize all parts of our business.

Technology meeting fashion is the alliance of titans. It’s where the future lies for both segments – credibility and innovation! Zound Industries aim to be the world leading fashion headphone manufacturer.

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