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Making electronics fashionable
fashion electronic

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Zound Industries

Business model

This is Zound

Zound Industries is a brand incubator of the highest standard. Four brands currently reside in this incubator, each with a distinct personality intended to serve a specific target audience and address their needs. This is why each brand has its own staff, products and philosophy and is treated separately from the rest of the brands.

  • House brands
  • Licensed brands

Urbanears has built its success upon a few simple ingredients, great design, innovative features and lots and lots of color. These building blocks are what has helped catapult Urbanears into 90 countries (and growing) worldwide, and changed the perception of how people think of headphones.

Triangularity. From the packaging to the logo, and even the small details on the headphones, the triangle has a constant presence throughout the Coloud brand. That attention to detail combined with ergonomic design and a bang for your buck price give Coloud a leg up on the competition. It appeals to a broad audience, especially the younger demographic, who appreciate quality in design without breaking the bank.

50 years of rock ‘n’ roll history has been poured into every detail of the Marshall line of products. From headphones to speakers, the Marshall legacy lives on for those who wish to bring the big stage presence home with them.

Bold and distinctive, Molami takes a revolutionary approach to headphones. First and foremost, it’s the first feminine electronics brand designed by women, for women. The use of exclusive materials and tailored design also firmly place it in fashion’s upper stratosphere. Because of this, you’ll find Molami sold in the finest boutiques and department stores in the world.

Zound Industries is the company behind Swergie, a showcase for Swedish design, culture and creativity that coincides with fashion weeks in cities across the globe.

This is

Our world

  • Markets


Everything's Inside

What we do, we mostly do ourselves. Zound Industries’ office contains brilliant people capable of building brands that reach as high as the tallest skyscrapers. We create our own strategy, products, packaging, marketing and engineering. From A to Ö, we do it all.

Here's our


Eight ambitious individuals founded Zound Industries, with different backgrounds ranging from design, product development, finance, marketing, sales and business. All eight founders are still active in the company, many of whom have even completed high school.

Marcus Rudbäck von Euler Product director
Anders Byske Enquist Industrial Designer
Niklas Bergh Creative Director
Kenneth Schönborg Senior Advisor
Erik Petersen Industrial Designer
Vincent Skoglund House Photographer
Konrad Bergström President
Oscar Axhede Brand Manager

Official brag slide

Prize shelf

Webby Awards Honorable Mention: Marshall Headphones, Molami 2012
iF Product Design Award Urbanears Plattan 2011
Stora Exportpriset Nomination – Zound Industries 2012
Webby Awards Best Website, Consumer Electronics 2012
ELLE Gala (Sweden) Year’s Eyecatcher – Zound Industries 2012
Stora Designpriset Finalist 2011

Zound Industries

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Everything you ever wanted to know about Zound Industries, and more.

Work at Zound

Right now we are looking for a Manager of Certification & Compliance to join our team click here to read more.

Zound Industries is a rapidly growing company and we are always looking for new talent. If you feel you have something to offer why not read more about our current opportunities here.

Our Stockholm HQ

Here’s where we work from the perspective of Solo, an 18-month-old Lagotto Romagnolo, who spends his days with us in our office in downtown Stockholm. We’d like to say that our place is usually tidier than this, but that would be a lie. Go to contact to get in touch with us.

This is Zound

Zound Industries is a success story that is still being written. A relatively young company, its beginnings can be traced back to 2008, when eight ambitious individuals with different backgrounds in design, product development, finance, marketing, sales and business came together to form a company that would, in three years time, be shipping headphones to over 95 countries worldwide.

The Zound Timeline

Can you spare a few minutes? Here’s what’s been happening at Zound Industries since our launch in 2009.

From the Mind of a Mad Man

“It happened one morning. It was a morning not unlike any other morning. I was lying there peacefully in my bed, just having woken up from a restful sleep, when out of nowhere a bold question comes rushing into my head, disturbing my thoughts like a bat out of hell.”

Konrad Bergström on Bloomberg’s “The Pulse”

Zound Industries President and Co-Founder Konrad Bergstrom discusses the company’s product line including an exclusive mobile phone on the horizon. He speaks with Francine Lacqua on Bloomberg Television’s “The Pulse.”

Viva Las Vegas

Zound Industries will attend the international CES – the Worlds largest consumer electronics trade show.

The show runs from January 6 – 9. Make sure to stop by on Wednesday the 7th when the unique DJ-duo Rebecca & Fiona will keep the party booming in the Urbanears booth, 4 – 6 pm. Be on time – it’s an open bar!

Find our booth in the Las Vegas Convention Center in South Hall 1, booth number 21418 to see all the new products for spring 2015.

Plattan ADV – launching today

Plattan ADV is the perfect classic headphone on steroids. Built with advanced features and sound, it comes with a washable headband, detachable cord with a built-in mic and remote, as well as the ZoundPlug for instant music sharing. Its 3D hinge adjusts to your features and its collapsible structure means you never have to leave home without it.

The Safari Grunge Collection – designed for the stylish urban animal

This special Urbanears fall 2014 line is all about urban edge, minus the black, leather and studs. Muted backdrops with splashes of contrasting colors add a twist to the classic animal print motifs in the Urbanears Safari Grunge Collection.

Urbanears x Marc By Marc Jacobs

Music and fashion have always gone hand in hand. That’s why Urbanears has teamed up with Marc by Marc Jacobs for an exclusive collection of the Humlan and Kransen headphones in stunning colors and textures.

Urbanears teams up with The Amsterdam Dance Event

During the Amsterdam Dance Event the attention of the electronic dance music fans is drawn to Amsterdam and the city is turned in to the busiest and most inspiring clubbing scene in the world.

Zound Industries nominated at Investor Allstars 2014

Zound industries is one of the five high growth companies nominated as “Europe’s Allstar Company” at the prestigious Investor Allstars 2014. Zound Industries is up against Achica, BlaBlaCar, Farfetch, NewVoiceMedia at the award ceremony that is taking place at the Lancester in London, September 24th.

Add some bang to your beat with Coloud

The pocket-sized Coloud Bang mini speaker gives you the option to give any situation a soundtrack. A day at the beach is always improved with a dose of beats and a camping trip could always do with a bit of background tunes. With its portability, incredible sound quality and modern design, this one proves the saying right, good things come in small packages.

Introducing: Woburn, Acton, Mode and Mode EQ

Marshall Headphones and Speakers together with Marshall Amplification proudly present the release of 4 brand new products. Launched in Berlin early September 2014, and available at during autumn 2014.

Presenting Urbanears Plattan ADV – a classic redefined for a new generation

With the release of Plattan in 2009, Urbanears changed the way the world saw headphones. Elevating headphones from the realm of chromed plastics to a colorful fashion accessory paved the way for a new generation of electronics – a generation where form is just as important as function.

IFA here we come!

After months of preparations it is finally time – IFA here we come! IFA is a huge annual global trade show for consumer electronics and home appliances that takes place at the Messe Fairgrounds in Berlin September 5th – 10th.

Molami nominated for Guldknappen Award

Molami has been nominated for the ‘Accessory of the Year’ in this year’s prestigious award Guldknappen! Congratulations to the wonderful design team of Molami for making this happen, you are the apple of our eye.
Read more about the nomination at

TeliaSonera invests in Zound Industries

The partnership, announced May 15th, means that TeliaSonera will acquire a stake in Zound Industries, enabling the telecom operator to bundle fashion headphones, audio speakers and device accessories together with their mobile telecommunications, giving customers a great audio experience wherever they are, whenever they want.

Grand Slam at the Webby Awards

Yay! For the third year in a row, has been named a Webby Award winner. It´s amazing to win both categories we were nominated for this year and much love goes out to everyone who voted for us. Thanks for your support!

In it to win it!

We’re so excited to announce that the Urbanears website is nominated in two categories in this year’s prestigious Webby Awards – for the third time in a row! Can you help us turn this nomination into a hat trick?


We’ve teamed up with fellow Swedish retailer H&M to bring you the first of three Urbanears Plattan H&M <3 Music Edition headphones to be released this spring and summer.

Zound Industries names Pernilla Ekman as CEO

Stockholm-based headphone fashion house Zound Industries is pleased to name Pernilla Ekman as the company’s new CEO. Ekman has been at the helm of the company since September 2013, when she took over the role as interim CEO.

New colors added

Here’s your first look at the brand new Spring/Summer 2014 Urbanears color collection, officially available as of today at Urbanears retailers worldwide and online at

Three Zound products named iF Design Award winners


Three Zound Industries products launched in 2013 have won the prestigious iF Design Award. The Humlan and Kransen models by Urbanears, along with the Monitor by Marshall Headphones, impressed the high-profile jury, which consisted of experts and designers from all around the world.

Zound at CES 2014

Zound Industries is in Las Vegas next week for International CES – the world’s largest consumer electronics trade show – showcasing the latest products and innovations from four of its brands.

Get to know our brands!