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Making electronics fashionable
and fashion electronic

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Zound Industries

Business model

This is Zound

Zound Industries is a brand incubator of the highest standard. Four brands currently reside in this incubator, each with a distinct personality intended to serve a specific target audience and address their needs. This is why each brand has its own staff, products and philosophy and is treated separately from the rest of the brands.

  • House brands
  • Licensed brands

Urbanears has built its success upon a few simple ingredients, great design, innovative features and lots and lots of color. These building blocks are what has helped catapult Urbanears into 90 countries (and growing) worldwide, and changed the perception of how people think of headphones.

Triangularity. From the packaging to the logo, and even the small details on the headphones, the triangle has a constant presence throughout the Coloud brand. That attention to detail combined with ergonomic design and a bang for your buck price give Coloud a leg up on the competition. It appeals to a broad audience, especially the younger demographic, who appreciate quality in design without breaking the bank.

50 years of rock ‘n’ roll history has been poured into every detail of the Marshall line of products. From headphones to speakers, the Marshall legacy lives on for those who wish to bring the big stage presence home with them.

Bold and distinctive, Molami takes a revolutionary approach to headphones. First and foremost, it’s the first feminine electronics brand designed by women, for women. The use of exclusive materials and tailored design also firmly place it in fashion’s upper stratosphere. Because of this, you’ll find Molami sold in the finest boutiques and department stores in the world.

This is

Our world

  • Markets


Everything's Inside

What we do, we mostly do ourselves. Zound Industries’ office contains brilliant people capable of building brands that reach as high as the tallest skyscrapers. We create our own strategy, products, packaging, marketing and engineering. From A to Ö, we do it all.

Here's our


Eight ambitious individuals founded Zound Industries, with different backgrounds ranging from design, product development, finance, marketing, sales and business. All eight founders are still active in the company, many of whom have even completed high school.

Marcus Rudbäck von Euler Product director
Anders Byske Enquist Industrial Designer
Niklas Bergh Creative Director
Kenneth Schönborg Senior Advisor
Erik Petersen Industrial Designer
Vincent Skoglund House Photographer
Konrad Bergström President
Oscar Axhede Brand Manager

Official brag slide

Prize shelf

Webby Awards Honorable Mention: Marshall Headphones, Molami 2012
iF Product Design Award Urbanears Plattan 2011
Stora Exportpriset Nomination – Zound Industries 2012
Webby Awards Best Website, Consumer Electronics 2012
ELLE Gala (Sweden) Year’s Eyecatcher – Zound Industries 2012
Stora Designpriset Finalist 2011

Zound Industries

MarshallUrbanearsAwardsNewsZound IndustriesEventsInterviewsColoudmid bluetoothTradeshowsinvestmentCESMolamiceostanmorePressIFAActon SpeakerKonrad BergströmSoho Housecampaignsurbanears activespotifycompany of the yearplattan2The BangberlinFoundernokiaArticlesTelekomgalanGramercy ParkSwergie
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Everything you ever wanted to know about Zound Industries, and more.

An Introduction to Zound

If you have a moment to spare, this is a short introduction of ourselves, enjoy!

This is Zound

Zound Industries was founded at the end of 2008, and our first products hit the market in December 2009. Since then we have sold over 10 million products, established four brands to connect with different audiences, set up distribution in more than 100 markets, and are widely available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters, Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange and Tesco.

From the Mind of a Mad Man

“It happened one morning. It was a morning not unlike any other morning. I was lying there peacefully in my bed, just having woken up from a restful sleep, when out of nowhere a bold question comes rushing into my head, disturbing my thoughts like a bat out of hell.”

Zound Industries breaks through the billion barrier – new record year

Zound Industries continues to experience rapid growth, with 2016 being yet another record year for the company reporting an annual turnover of over 1 billion SEK (€105 million).

Marshall x Spotify

For the launch of Mid Bluetooth, Marshall Headphones teamed up with Spotify to calculate just how Rock ’N’ Roll you really are.

Everything is Different – Urbanears Launches Plattan 2

Plattan 2 is the grown-up version of an Urbanears classic, upgraded to deliver a next-level experience in sound and ergonomics. While staying true to the legacy of a headphone that has sold in the millions.

Marshall Out of Home Takeover in Berlin

For the launch of Mid Bluetooth, Marshall Headphones created one-of-a-kind artist painted wall murals.

Marshall Launches Mid Bluetooth Headphone

Marshall launches Mid Bluetooth. An all-new headphone model with superior sound and 30+ hours of wireless playtime. 

Marshall x Soho House Acton

The limited edition Acton speaker is an exclusive collaboration between Soho House and Marshall.

Urbanears Launches ‘Limited Sweat Edition’

Urbanears takes the concept of ‘limited edition’ to a whole new level with headphones drenched in the sweat of creative individuals who know how to make real movement happen.


Marshall x Gramercy Park Hotel

Legends stand the test of time. For nearly 100 years, Gramercy Park Hotel has stood as a beacon for creative souls and bohemian spirits looking for refuge. Likewise, Marshall has been at the forefront of Rock ’N’ Roll for more than 50 decades, working with some of the same musicians that have called the Gramercy their home. With a history that is intrinsically intertwined, these two legends have come together to collaborate on a special edition speaker that is a testament to Rock ’N’ Roll.

Zound Industries wins Telekomgalan’s Company Of The Year Award

Telekomgalan Pris 2015 smal A?rets bolag Hög

Zound Industries received the SwedishTelekomgalan’s prestige price ‘Company of the year 2015′.

The jury’s motivation: The price goes to Zound Industries, a company that finds their own way in innovative solutions in a stereotype industry. Even though they already keep a strong position in the market, they have kept an aggressive growth in new and existing territories. Just as the Beatles song ” Penny Lane is in my ears and in my eyes” , we agree that Zound Industries has managed to combine great sound with stylish and attractive products”.

Konrad Bergström in the Evening Standard

UK-based Evening Standard interviewed Zound co-founder Konrad Bergström, at the CES show about the Marshall London: “All our products are called different Tube stations in London, but the smartphone is the largest so we called it London.”

Konrad Bergström Evening standard

Watch the interview here:

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