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Making electronics fashionable
fashion electronic

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Zound Industries

Business model

This is Zound

Zound Industries is a brand incubator of the highest standard. Four brands currently reside in this incubator, each with a distinct personality intended to serve a specific target audience and address their needs. This is why each brand has its own staff, products and philosophy and is treated separately from the rest of the brands.

  • House brands
  • Licensed brands

Urbanears has built its success upon a few simple ingredients, great design, innovative features and lots and lots of color. These building blocks are what has helped catapult Urbanears into 90 countries (and growing) worldwide, and changed the perception of how people think of headphones.

Triangularity. From the packaging to the logo, and even the small details on the headphones, the triangle has a constant presence throughout the Coloud brand. That attention to detail combined with ergonomic design and a bang for your buck price give Coloud a leg up on the competition. It appeals to a broad audience, especially the younger demographic, who appreciate quality in design without breaking the bank.

50 years of rock ‘n’ roll history has been poured into every detail of the Marshall line of products. From headphones to speakers, the Marshall legacy lives on for those who wish to bring the big stage presence home with them.

Bold and distinctive, Molami takes a revolutionary approach to headphones. First and foremost, it’s the first feminine electronics brand designed by women, for women. The use of exclusive materials and tailored design also firmly place it in fashion’s upper stratosphere. Because of this, you’ll find Molami sold in the finest boutiques and department stores in the world.

Zound Industries is the company behind Swergie, a showcase for Swedish design, culture and creativity that coincides with fashion weeks in cities across the globe.

This is

Our world

  • Markets


Everything's Inside

What we do, we mostly do ourselves. Zound Industries’ office contains brilliant people capable of building brands that reach as high as the tallest skyscrapers. We create our own strategy, products, packaging, marketing and engineering. From A to Ö, we do it all.

Here's our


Eight ambitious individuals founded Zound Industries, with different backgrounds ranging from design, product development, finance, marketing, sales and business. All eight founders are still active in the company, many of whom have even completed high school.

Marcus Rudbäck von Euler Product director
Anders Byske Enquist Industrial Designer
Niklas Bergh Creative Director
Kenneth Schönborg Senior Advisor
Erik Petersen Industrial Designer
Vincent Skoglund House Photographer
Konrad Bergström President
Oscar Axhede Brand Manager

Official brag slide

Prize shelf

Webby Awards Honorable Mention: Marshall Headphones, Molami 2012
iF Product Design Award Urbanears Plattan 2011
Stora Exportpriset Nomination – Zound Industries 2012
Webby Awards Best Website, Consumer Electronics 2012
ELLE Gala (Sweden) Year’s Eyecatcher – Zound Industries 2012
Stora Designpriset Finalist 2011

Zound Industries

AwardsUrbanearsZound IndustriesNewsMarshallInterviewsEventsColoudinvestmentCESMolamiTradeshowsPressIFAceostanmorecampaignscompany of the yearThe BangFoundernokiaArticlesTelekomgalanSwergieKonrad Bergström
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Everything you ever wanted to know about Zound Industries, and more.

An introduction to Zound

If you have a moment to spare, this is a short introduction of ourselves, enjoy!

Our Stockholm HQ

Here’s where we work from the perspective of Solo, an 18-month-old Lagotto Romagnolo, who spends his days with us in our office in downtown Stockholm. We’d like to say that our place is usually tidier than this, but that would be a lie. Go to contact to get in touch with us.

This is Zound

Zound Industries was founded at the end of 2008, and our first products hit the market in December 2009. Since then we have sold over 10 million products, established four brands to connect with different audiences, set up distribution in more than 100 markets, and are widely available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters, Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange and Tesco.

The Zound Timeline

Can you spare a few minutes? Here’s what’s been happening at Zound Industries since our launch in 2009.

From the Mind of a Mad Man

“It happened one morning. It was a morning not unlike any other morning. I was lying there peacefully in my bed, just having woken up from a restful sleep, when out of nowhere a bold question comes rushing into my head, disturbing my thoughts like a bat out of hell.”

Zound Industries wins Telekomgalan’s Company Of The Year Award

Telekomgalan Pris 2015 smal A?rets bolag Hög

Zound Industries received the SwedishTelekomgalan’s prestige price ‘Company of the year 2015′.

The jury’s motivation: The price goes to Zound Industries, a company that finds their own way in innovative solutions in a stereotype industry. Even though they already keep a strong position in the market, they have kept an aggressive growth in new and existing territories. Just as the Beatles song ” Penny Lane is in my ears and in my eyes” , we agree that Zound Industries has managed to combine great sound with stylish and attractive products”.

Konrad Bergström in the Evening Standard

UK-based Evening Standard interviewed Zound co-founder Konrad Bergström, at the CES show about the Marshall London: “All our products are called different Tube stations in London, but the smartphone is the largest so we called it London.”

Konrad Bergström Evening standard

Watch the interview here:

Viva Las Vegas – We’re going to CES!

Zound at CES

CES is the world’s gathering place for all who thrive on the business of consumer technologies. The show runs from January 6–9, 2016. As an innovator in technology, Zound Industries will showcase new products and innovations from all four brands; Urbanears, Marshall Headphones, Coloud and Molami.

Zound Industries wins award for “Business model of the year”

Business Model Awards

Zound Industries has received the Business Model Awards for “Swedish Business model of the year 2015”. The award recognizes Swedish companies who have successfully implemented a new business model that has been established during the passed year, consolidated with a successful execution and shown market viability on one or more business dimensions.

Marshall London rewarded with GIGA AWARD for ‘Best Designed Product’ at IFA 2015


Bam! Marshall London has only been out to the public a couple of months but has already won prices for its design. This time as ‘Best designed product” at IFA 2015 by German magazine

“Marshall London rewarded for Best designed product at IFA “Marshall London smartphone breaks out of the famous glass-plastic-metal mold. The somewhat extravagant design might not speak to everyone, but it provides a welcome change from the  smartphone monotony these days. A special feature with a nostalgic effect: The mechanical volume wheel and the two headphone output for a shared musical moment.”

Marshall London featured in Wired UK

Wired log

Marshall London was featured in Wired UK that dropped by our booth at IFA to test the phone.

Read the full article here:

Marshall London is Best of IFA 2015

Best of IFA

Not only is the Marshall London probably the loudest phone on the market, it has also been honored with the “Best of IFA 2015″ – award on the first day of the fair. IFA is in full action in Berlin and is listed as the worlds biggest fair with thousands of exhibitors, which means that the award was received in some tough competition.

Want to see the Marshall London in full action? Visit us in Hall 1.2 at IFA in Berlin.


London, England – Marshall, makers of the world’s leading amplifiers and headphones proudly presents the first smartphone that puts music on the main stage – the Marshall London.

For over half a century Marshall has focused heavily on the sound of its products, and the London is no exception. It might just be loudest phone on Earth. The London is set to be available in 8 countries worldwide. Pre ordering available from July 16th for delivery in late August, middle of September depending on country, and for sale online at beginning in August 2015.

Time for Growth invests in Zound Industries

Paris based Time for Growth has agreed to invest €10 million in the fashionable electronics company Zound Industries. Stockholm based Zound Industries saw their most successful year so far in 2014 and the partnership will lay the ground for further expansion.

Zound Industries Konrad Bergström – one of the most powerful people in men’s fashion!

Zound Industries’ President and Co-Founder Konrad Bergström have been named as one of the most powerful people in men’s fashion, by Sweden’s leading fashion magazine for men King Magazine.

“In a short amount of time, Zound Industries has managed to be loved by everyone: investors, partners, fashion people, music lovers and accessory enthusiasts, all thanks to a sustained down to earth visionary with roots in extreme sport.”

This is the second year that Konrad is featured on the annual list, this year with an impressive 32nd placement. And as always, aiming for the top! 


Zound Industries will attend IFA, one of the largest consumer electronic trade shows in the world. We will be there during the whole extravaganza showcasing new and existing products from all of our brands; Urbanears Molami, Coloud and Marshall.

Bring your lederhosen and make sure to join in on the fun. The show takes place between the 4th-9th of September at Messe in Berlin, Germany.

You’ll find us in Hall 1.2.A


Zound Industries headquarter in Stockholm is moving to a new office in December 2015! Our new home will be Centralplan 15, which is the old but newly renovated, office of the Director General of SJ, the Swedish State Railways.

Hellfest? Hell Yes! 

Marshall Headphones attended one of Europe’s biggest Rock Metal Festival – Hellfest. The annual extreme music festival takes place in Clisson, France and are playing host to all manner of rock genres, from heavy metal and head rock to punk and hardcore. We where there to amp up the volume. We even had a 10th year anniversary edition Marshall Hellfest tee to celebrate the event in style!

Let’s talk at Pitti Uomo! 

Zound brands Urbanears and Marshall Headphones will be attending the international fashion trade show Pitti Oumo in Florence, Italy 16 – 19 June

Three Zound products named iF Design Award winners


Three Zound Industries products launched in 2014 have won the prestigious iF Design Award for The Stitch by Molami, Plattan ADV by Urbanears and Woburn by Marshall Headphones.

For more than sixty years, the iF Design Awards have recognized outstanding achievements in design. The eminent jury, which consisted design expert from all around the world, met from the 20 to 22 January in Hamburg, Germany to evaluate a total of 3209 international entries.

Konrad Bergström on Bloomberg’s “The Pulse”

Zound Industries President and Co-Founder Konrad Bergstrom discusses the company’s product line including an exclusive mobile phone on the horizon. He speaks with Francine Lacqua on Bloomberg Television’s “The Pulse.”

Viva Las Vegas

Zound Industries will attend the international CES – the Worlds largest consumer electronics trade show.

The show runs from January 6 – 9. Make sure to stop by on Wednesday the 7th when the unique DJ-duo Rebecca & Fiona will keep the party booming in the Urbanears booth, 4 – 6 pm. Be on time – it’s an open bar!

Find our booth in the Las Vegas Convention Center in South Hall 1, booth number 21418 to see all the new products for spring 2015.

Plattan ADV – launching today

Plattan ADV is the perfect classic headphone on steroids. Built with advanced features and sound, it comes with a washable headband, detachable cord with a built-in mic and remote, as well as the ZoundPlug for instant music sharing. Its 3D hinge adjusts to your features and its collapsible structure means you never have to leave home without it.

The Safari Grunge Collection – designed for the stylish urban animal

This special Urbanears fall 2014 line is all about urban edge, minus the black, leather and studs. Muted backdrops with splashes of contrasting colors add a twist to the classic animal print motifs in the Urbanears Safari Grunge Collection.

Get to know our brands!