Lifestyle signifies headphones introduced as an addition to an existing product range within a company. In this case the headphones are mainly regarded as a commodity and a way to drive sales. Still, the marketing value of adding this kind of product to a collection should not be neglected.

Merchandise, formally, is the use of a brand, known from one product, used to sell another type of commodity. This is a vast market with a radically growing demand. For us, this mainly refers to clients within music and sports; markets with an extremely loyal customer base - a great opportunity!

The headphone as a product is a marvelous marketplace in itself and a great way for any brand to connect itself to youth culture and music. The first movers here have the opportunity to claim market innovation, trickling positive values into their brands. To the client, the headphone acts as a giveaway or bonus sales commodity. It is easily implemented into marketing concepts and can move large quantities with the right client.

Coloud, as the name hints, is a brand solely based on collaborations with the strongest names in entertainment and merchandizing. The concept is to create synergic effects by aiding brands through expanding into a new product category while creating the outmost relevance for consumers. Additionally, Coloud hosts a number of ingenious production tools assisting the process of transforming and producing unique products that are currently under development.

Launching Fall 09 together with:

Urbanears is a collective out of Scandinavia motivated by a common interest in global relationship and shared involvement in the relevance of the living brand. Urbanears promotes a deeper connection to color, form, people and sound by providing the freedom to transcend individuality and unify the sound experience.

Launching Fall 09 | www.urbanears.com

The web is an obvious opportunity and we will have the complete backup to cover it shortly. We make our products available through the web and can offer worldwide distribution and a complete assortment. However, initially the web will be connected to established web stores to handle logistics. Essentially, it is about volume while still treating it as our most important show room.

Opening designated concept stores is the perfect way to move the general perception of headphones forward with our own brands at the forefront. Through labeled “concept stores” we are aiming for volume sales while simultaneously increasing credibility. The store concept will be close to today’s optical stores in terms of selection - with a higher level of brand push and a bolder design statement! Busy and credible metropolitan areas and airports are our primary locations as we are targeting open-minded early adopters of fashion and electronics. The guidelines and concept will be produced within Zound Industries and thereafter offered as franchise. Our concept stores will be our heartbeats in the cities around the world.

The in store concept is a smaller version for implementation with existing retailers and our first priority within the retail branch. We launch alongside a number of different partners. Phone operators, for example, have great stores in great locations but do not carry our product category. Our idea is to fill that space while accessing great locations and giving our landlords the possibility of great bonus sales. Our products also help our partners raise their brand perception with important customer segments.

In and out! By renting a couple of square meters in the most frequented areas or during festivals and events we can move great volumes with minimal investments on some of the most attractive locations available.