Senior Manager, Brand Public Relations


About the position

A bit about us
Zound is the team behind the most exciting brands in audio electronics: Urbanears, Marshall and adidas. We design and develop headphones and speakers and we champion the human perspective in tech. Armed with a genuine passion for the things that resonate we challenge the status quo in our industry with a little bit of Zound magic.

We are a global company with offices in Stockholm (HQ), New York, London, Paris, Shenzhen and Hong Kong. Behind the scenes, we’re a team of hard-working, fun-loving, problem-solving, easy-going, creative people. And we’re here to bring life to sound.

Right now, we need to strengthen our brand & marketing team with a Senior Manager, Brand Public Relations who will focus on all our brands & products. 

What you’ll do

  • Lead and develop global Public Relations Strategy for all Brands and Products to be implemented by Regional teams and agency roster
  • Brief, produce and supply all Global PR assets and calendars
  • Collaborate with Paid Media against Strategic Marketing plan
  • Contribute in agile network set-up for all Go-To-Market planning
  • Manage and lead central Public Relations team, agencies and budget to guarantee optimum allocation of resources against global WTP & HTW priorities
  • Responsible for creating global PR communications strategy by brand that maps to the consumer journey and maximises on paid, earned and owned approaches. Works with key internal stakeholders to develop and implement Public Relations programs around key product initiatives by product category and sales channel - focusing on proactive outreach and clear briefing of media partners and reviewers
  • Manages global brand announcements and campaigns and supports business announcements, legal issues, crisis communication, internal stakeholder interviews and interfacing with Zound corporate PR
  • Ensure PR is integrated alongside Paid Media & Social Media throughout the entire Global Go-To-Market process for all brands to create a holistic Public Relations Strategy that works across all brands, categories and supports individual geography needs
  • Ensure PR team is integrated and aligned to all reporting procedures and timelines and establishes KPI tracking and Agency performance guides
  • Mentors and challenges teams internally and partners and agencies externally with projects and delegates responsibilities that allows talent and network to grow
  • Oversees budget planning and monthly reporting to ensure the team is receiving and utilising proper resources
  • Leads global PR alignment to ensure that the regions are receiving the support that they need from the central teams
  • Partners with regional marketing teams to create solutions to local challenges that uplift the region through communications activities that are in line with global strategy
  • Identifies gaps in team abilities and time and aligns outside resources to not only fill in the gaps, but add value to the in house team.
  • Collaborates and supports Global Crisis Communications and partners in holistic Zound and Regional specific strategies to continue to elevate and protect brand reputation.
  • Establish a Service Level and Resource allocation approach and agreement for all stakeholders, agencies and brands
  • Partner with the Brand Creative Teams and Creative Services to ensure that the PR approach is seamlessly aligned with our creative endeavours and aspirations
  • Represent the PR team and act as the key point of contact with cross-functional leadership—synthesising business goals and priorities into actionable initiatives and process iteration when managing PR resources

You probably have the following experiences & skills

  • 10+ years of applicable working experience in Public Relations, Media and account management
  • Experience managing teams, directing workflow, delegating tasks and mentoring direct reports
  • Experience working with a Tech, Lifestyle or similar consumer brand or content platform
  • Experience working in E-Commerce/ consumer goods retail
  • Proficiency in reporting Tools, Project Management, Microsoft Office, Keynote, and Google applications etc. 
  • Led teams (4+) and managed development of Public Relations Strategy 
  • Have an affinity for purpose, lifestyle and cultural driven work and have track record in bringing top tier work to fruition 
  • Exceptional communication skills— proactive ‘can do’ attitude, resourceful, organised, clear, and action-oriented 
  • Excels in uncertain environments and situations, keeps a calm demeanour when facing adversity and knows how to navigate in fast-moving, global matrix organisations where Public Relations is crucial tactic for outsized marketing ROI 
  • High appetite for curiosity, learning and natural problem-solver who is able to coordinate with a variety of stakeholders and market maturity to provide the best business solutions 
  • Balance efficiency and creative reasoning—you think and act quickly, iterate when necessary, and constantly look for win-win recommendations 
  • Operating with a growth mindset, you are not satisfied with the status quo and always thinking "how can we do things better?" 
  • Team player - "no task is too small" attitude 
  • Enjoys working in a fast-paced and ever-changing environment
  • Passionate about transforming consumer electronics and strengthening our challenger position with breakthrough storytelling
  • Bachelors degree or equivalent practical experience

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age, or marital status. We firmly believe that Zound thrives when our employees do and it will in the end lead to better experiences for our consumers. We encourage applications from all over the world. To enable transitioning from another country for a role at Zound, we offer re-location support. This support is tailored for each role but always includes visum application, local authority registration, and home finding service. Don't hesitate to reach out if you have any questions.

Does this sound like you?  If you have a passion for PR and want to work for a growing company with a start-up mindset, this job is a perfect match for you. Please send us your resume as soon as possible as we are reviewing candidates continuously. 

We look forward to review your application! 

Find out more

● Get a taste backstage behind the scenes at Zound Instagram and Linkedin
● Read more about us at Zound website and brand sites - Marshall, adidas, Urbanears



For the right candidate the position holds great professional challenges and career opportunities. If you believe the position matches your qualification and ambitions, please send us your application as soon as possible as we are reviewing candidates continuously. We´re looking forward to your application!

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