Zound Industries has appointed Nick Street as Chief Marketing Officer. Nick is a globally recognized marketing leader with a proven track record of building iconic brands through marketing excellence.

Nick joins Zound from Vans / VF Corporation, where he spent 20 years in different marketing leadership roles around the world, most recently as VP of Global Integrated Marketing for Vans. Nick has lived and worked in EMEA, APAC and the US and will bring a strong understanding and deep experience of connecting with consumers in a globally consistent, yet locally relevant manner.

In his new position, Nick will lead Zound’s talented brand and marketing teams across the portfolio of brands (Marshall, Urbanears and adidas).

“We are excited to have Nick join Zound. For the past 20 years, Nick has proven his ability to grow the Vans brand across the world through marketing and digital excellence. Nick is best-in-class in staying true to a brand’s DNA and authenticity while making it meaningful and relevant for current consumers and future generations to drive fast paced, and sustainable, growth of the business,” says Jeremy de Maillard, CEO at Zound Industries.

Nick is also a digital innovator. He established Vans’ digital eco-system in China back in 2013, was the driving force behind Vans’ latest partnership with Roblox to enter the metaverse and many other initiatives driving digital commerce and brand building.

“I couldn’t be more excited to be joining the amazing talent at Zound. I am passionate about building strong global brands and creating meaningful and authentic consumer experiences. I am looking forward to being part of a world-class team that keeps innovating with a human centric and digital first approach,” says Nick Street.

Nick will start at Zound in December and is joining at an exciting time for the company. The team is hard at work delivering on the new strategy and reinforcing Zound’s position as the number one challenger and most exciting alternative to the traditional players in audio electronics.