Urbanears launches limited edition headphones with Tove Lo
Urbanears launches its Tove Lo edition headphones, designed together with the global artist herself.
The brand launched its Listen to Yourself campaign in September 2018, featuring Tove Lo as its first collaborator. As part of the campaign, Tove Lo got to design a custom made pair of headphones, using Urbanears’ Plattan 2 Bluetooth as her “blank” canvas, to express herself and her unique point of view.
Tove Lo’s edition of the iconic Plattan
2 Bluetooth headphone is the ideal everyday listening companion, featuring an ergonomic fit, intuitive control knob and full-spectrum sound. Tove Lo’s specially designed Plattan 2 Bluetooth headphone has an ombre glitter band and iridescent ear cups. No two Tove Lo Edition headphones will feature the same iridescent pattern on the cups, giving each individual customer their own unique design to be able to stand out from the crowd. Tove Lo seals each headphone with a personal note. The singer explains, “The world is loud. It’s full of inspiration. But also full of distractions telling us how to be, think and feel.” The note goes on to give advice and shares how she lives her life, so that they too can listen to themselves.